If you are visiting a new place in India, you typically hire a guide who takes you around the major tourist attractions, takes some pictures, and lets you go. By the end of it, you’ve visited the place as a tourist, and yearn to get the pulse of the place. This yearning to experience a new place as a native has given birth to a lot of new-age travel start-ups in India. Because in a guided tour of major attractions, one would have never known how a native experiences that place. One wouldn’t have got the chance to know the culture and unique practices or one might have missed that yummy street food in that locality or a cycle tour in a city. Wouldn’t it be better if one had a friend who could have taken him all around the city and help one get the feel of the place he is visiting? Tapping this niche segment by offering the local flavor of the place with the help of a local greeter, an interesting new-age travel enterprise ‘Padhaaro’ was launched by a group of young, passionate travel enthusiasts in 2012.
Wouldn’t it be better if one had a friend who could have taken him all around the city and help one get the feel of the place he is visiting?
Tapping this niche segment by offering the local flavor of the place with the help of a local greeter, an interesting new-age travel enterprise ‘Padhaaro’ was launched by a group of young, passionate travel enthusiasts in 2012.
Padhaaro offers local tour services through the eyes of a native expert which otherwise one wouldn’t have explored. It is a curator of travel experiences beyond standardized tourist itineraries.
“The idea was born when I was traveling in Moscow after attending a youth forum in 2011 and couldn’t figure out what to do and how to explore the city really well. And what’s better than having a knowledgeable local who knows the city and has expertise to deliver the right experience?” asks Ish Jindal, co-founder of Padhaaro. By then, having travelled in Jagriti Yatra 2010, he was already part of the amazing yatri network and he speaks high of it in his entrepreneurial journey. The thought evolved after they came back and started it as a volunteer-based model. They bootstrapped their venture for a while and are now funded by Morpheus, a start-up accelerator which is mentoring them as well.
The model is designed in such a way that both the tourists and greeters are connected and benefit from it. The revenue model is through a certain cut on every experience booked. Apart from creating a network of locals whom tourists can trust, it could also help locals to incentivize their skill sets and talents in their interactions with tourists. This would enable greeters to be micro-entrepreneurs as well. In the longer run, when locals sell their hometown well, tourists go back home with a happy experience, which augurs well for tourism in the country.
Padhaaro’s primary customers are foreign tourists who contribute about 75% to their customer base. The Bengaluru-based start-up has now expanded to 18 cities and has to deal with competition as a number of startups are cropping up in this space. According to Ish, “Customer acquisition has been a challenge all through and in
According to Ish, “Customer acquisition has been a challenge all through and with Airbnb expanding in this, the competition is tough.”
Padhaaro’s larger vision is to make the discovery of travel experiences easier, safer, local and social and a very memorable one.